This Is Marshall McLuhan: The Medium Is the Massage
This program has been supported in part by the Pennsylvania Humanities Council, the Federal-State Partner of the National Endowment for the Humanities.
Co-presented by Penn Humanities Forum.
This Is Marshall McLuhan: The Medium Is the Massage
dir. Ernest Pintoff, US, 1967, 16mm, 56 mins, color
Originally broadcast in 1967 as part of NBC’s “Experiments with Television,” this portrait of Marshall McLuhan is far from the typical television documentary. Featuring performances by Nam June Paik and Charlotte Moorman, commentary by Allan Kaprow and Malcolm Morely and a host of pop culture icons, This is Marshall McLuhan innovatively captures the media environment McLuhan so eloquently describes.













